GIGGLE needed custom creative for their email marketing initiatives, creative for social campaigns and website graphics.
MY ROLE: Working with the giggle team, I came up with creative and fun ways to showcase the brand thru their new branding. I designed email campaigns, social media campaigns, website graphics as well as any assets for their pop up shops in Montauk and Mama Farm. I helped launch all new product lines and art directed photo shoots.
ONE needed custom creative as they opened their store in East Hampton, NY.
MY ROLE: Working with the team at ONE, I was brought on to help launch the opening of the store. I created newsletter campaigns, store opening assets (invites, etc), designed social media campaigns and helped introduce the Hamptons to their newest store.
The Grove is a local membership club for young families in Myers Park, Charlotte that needed creative direction for their launch and help signing up new memberships.
MY ROLE: I worked with the founder to create the membership deck to help enroll families to this one-of-a-kind members only club in the heart of Charlotte, NC. I designed the website homepage and Instagram grid. To create buzz around the opening, I designed the event collateral for the founding members private dinner.
Mastercard needed their yearly sustainability report re-vamped.
MY ROLE: I was brought in to rethink the entire look and feel. I came up with a new system of design for each category using MasterCards brand colors and brand circles. I created a system of info graphics, typography and design that would convey their efforts and successes in areas such as Financial inclusion, Environmentally conscious solutions and their ESG efforts.
MOYNAT needed custom creative, as they had no advertising assets.
MY ROLE: Working with the client, I created multiple print executions focusing on the their latest products and launches. Over the course of two years I produced multiple photoshoots, worked with stylist and photographers and designed 6 pages of advertising with countless beautiful images.
In 2019, Galerie magazine debuted their editorial platform, Creative Minds.
MY ROLE: As the event producer and creative lead, I brought the pages to life with an event hosted at Creative Mind, Ken Fulk’s Tribeca loft. I designed the event logo, invitation, signage and all creative/brand assets. I created a custom neon sign with Galerie’s tag line, “Live Artfully”, adorned by a Ken Fulk signature: shirtless servers. This immersive event included a Hennessey tasting, live mosaic from Artistic Tile with awards provided by Lladro. I produced a recap video for the Galerie website as well as the advertisers.
Matouk came to Galerie looking for custom creative.
MY ROLE: I worked with photographer Spencer Kohn to create a one of a kind photoshoot with interior designer Ray Booth. Ray selected luxury linens from Matouk and we created this incredible bedroom and shot it for their fall campaign. Besides producing the photoshoot I designed the custom edit page for the magazine.
HEARST LUXURY & DESIGN COLLECTION needed a new general presentation designed.
MY ROLE: Working closely with the marketing team, I created a new look and feel for their general presentation. Creating a design that would work well with all four brands: Elle Decor, Town & Country, Veranda and House Beautiful.
Two restaurateurs needed a pitch deck to share with potential investors their concept for a restaurant in Long Beach, CA. I was brought in to create a pitch deck to convey the vibe of the restaurants through imagery, colors and typography.
BERMUDA Tourism was looking to reach the NYC couple looking for a long weekend with their “Summer Fridays”.
MY ROLE: I created multiple print executions to reach that couple. The first page I designed was a story about how Bermuda is the perfect place for a destination wedding. Followed by a custom shoot showcasing everything to pack for your weekend away for a brand Masthead take over. For that shoot I was the stylist as well as designing the final print page. Finally T&C hosted an intimate lunch for potential Bermuda travelers at a loft in downtown NYC, where I designed all the event materials from the event logo to the invite to the on-site signage.
MY ROLE: Branded/Custom content I created for brands that came to us for our expertise and eye. I produced and styled the photo shoots and designed the pages.
Dreams at Sea is a documentary film that takes us inside the journey of a sister and brother from Syria who discover that crossing the sea in search of safety was only the start of their odyssey.
MY ROLE: I created the film logo, film poster and all the graphics in the film.
T&C hosted their first annual Bridal Brunch at the Plaza Hotel in NYC.
MY ROLE: I worked with illustrator Janelle Sing to create a T&C Wedding Crest. I took this inspiration and carried it through out the space to create a cohesive look and feel. Working with sponsors George Jensen, De Beers and Inez de Santo to create a one of a kind bridal experience. I hired models to wear gowns by Inez de Santo and styled the event to be #VeryTandC
2019 Town & Country Jewelry Awards The Gold Room at the Top of The Standard, NYC. Hosted by Jordan Roth, with music by Alix Brown.
MY ROLE: Produced and designed the event while working with the editors. I designed the event logo, invitation, award and all on site branding. I designed the stage and worked with a fabricator to create it. I created the video assets for the award show and wrangled all the winners, hosts and presenters.
Every September Town & Country celebrates our 50 Modern Swans during New York Fashion Week. In 2018, with Michael Kors, we hosted these gals at the famed NYC restaurant, Le Grenouille. The evening was star studded and included a photo booth that caught all those in-between moments. Guest sipped curated cocktails late into the evening.
A retrospect of the past 5 years of Town & Country's Philanthropy Summit. Featuring Glenn Close, Geoffrey Canada, Jimmy Kimmel, Chelsea Clinton, Zosia Mamet, Michael Bloomberg, Barbara Bush, Leslie Odom Jr, Lin Manuel Miranda, Michael Kors, Karlie Kloss, Jake Wood & John Legend. Video partner Rally&Co.
ST. REGIS did not have advertising assets and was looking to target a younger audience with their new tagline ”live exquisite”. I created a campaign of print ads that focused on young, hip bloggers at their properties. Then we hosted a star studded event for them at the home of Ted Sarandos and Nicole Avant in Los Angeles. There we promoted their new Jacks Club bar.
Created the BAZAAR Fashion Emoji app.
Town & Country's 2017 Philanthropy Summit at the Hearst Tower. Featuring keynote by Michael Bloomberg and panelist Oskar Eustis, Zosia Mamet, Sandra Uwiringiymana, Glenn Close, Chef Michael Anthony, Sarah Jones, Judith Light, David Muir, John Legend, Valerie Jarret and many more. Video partner Rally&Co.
VIP Experience at the Greenwich Polo Club. Ticketed event with private VIP lounges, French fare, beauty touch ups by Lancôme, bourbon pouring by Jefferson Bourbon.
A pop-up destination at the Highline Hotel during NYFW with Town & Country and friends.
Wedding invitations and wedding paper collateral.